Rose City Realty, Inc., was founded in 1999 and incorporated in 2001 by Preston Howard, a California mortgage broker and licensed real estate broker, with the mission of providing real estate financing solutions with corporate knowledge – with a personal touch. By building a personal network of non-traditional resources to fund loans of $250,000 to $10 MM, he has become a valuable resource for 100’s of clients. Preston is known for his integrity, his ability to provide competitive terms for hard money loans (complete with the most reliable closing ratios in the market), and no pre-payment penalties.
In 2016, Preston was provided successful expert witness testimony on an issue involving real estate financing for a case in Los Angeles County Probate Court. He was found by the judge to be a highly credible witness and the case was decided in favor of his client.
Preston speaks five languages. In addition to English, he has a working proficiency of Armenian, Spanish, Mandarin and Cantonese. His professional associations include: ProVisors, USC Real Estate Alumni and Friends (REAF) and the USC Alumni Association. He has an MBA from the University of Southern California with a specialization in Real Estate Finance.
With over twenty years of experience in setting up creative real estate-backed financing strategies, structures and solutions, Mortgage Broker Preston Howard has built longtime relationships with a wealth of financial resources, including:
- Private Investors/High Net Worth Individuals
- Managers of Debt Funds and Pension Funds
- Wealth Advisors at Family Offices
- FHA/Fannie Mae DUS/Freddie Mac Lenders
- Regional, National and International banks
Based on the needs of our clients, we utilize a selection of our valued resources to fulfill non-traditional loans for our clients’ needs.